FMCG manufacturers face complex challenges - from saturated markets, polarization between A-brands and (premium) private labels, displacement of B- and C-brands, a power shift associated with retail concentration, volatile commodity markets, and changing "hybrid" consumer behavior. For example, digitization offers the opportunity to increase share of voice through targeted digital media marketing - even if other players have the data and access to consumers. Or to increase efficiency and transparency in supply chains through the digital delivery bill.
How can you leverage the potential of digitization while keeping an eye on regulatory frameworks and avoiding conflicts with traditional brick-and-mortar channels?
At AdEx Partners, we are experts in overcoming such challenges and implementing concrete measures that strengthen your company's crucial competitive advantage. Our experts know how to transform a company, which organizational and technological challenges need to be mastered to best meet the needs of customers.