In the food sector in particular, people often rely on impulse purchases, which is why the level of digital maturity lags behind other market segments here in particular. Digital platforms and business models are pushing into the market while changing lifestyles and competition in stationary retail are building up additional pressure to change.
Many retailers are facing questions such as: How can we engage our customers along different touchpoints and channels? How can we better predict and serve consumer needs and wants? What is the most effective way to ensure profitability?
Our team of experienced experts has deep understanding of your relevant issues. We know how to Data Value Management identify the potential in your data and leverage it with efficient Customer Relationship Management (CRM). Together with you, we develop a strategy for digital transformation, but also help you to anchor it in the organization and implement it technologically.