Like the entire toy industry, Schleich is constantly confronted with new trends in market and consumer requirements. That is why the company transformed its global master data management - with a completely new approach and innovative technology at its core. The goal was to dramatically accelerate the development of new products through automation and improved data quality in order to meet seasonal market demands. AdEx Partners supported the long-established Swabian company in introducing the Microsoft Power Platform and an AI engine for automated master data processing.
AdEx Partners scope
In our case study, you will learn how our project manager Alexander Schweinberger, his colleagues, and the Schleich project team led by Emanuel Fritz made this leap in innovation possible. They used the Microsoft Power Platform and AI to redesign key product development processes and meet the dynamic demands of the toy market.
Together, we have introduced automated master data management, which improves both efficiency and data quality, thereby accelerating the development of popular products such as Emil and the „Horse Club“ horse transporter. Case PDF
AdEx Partners value add
This transformation was not just about technology, but also about developing a more agile, efficient, and data-centric approach that prioritizes cross-functional collaboration within Schleich. The project not only made master data management more robust and scalable, but also promoted a digital mindset throughout the company, thereby creating important conditions for further innovation and growth.
Emanuel Fritz, Director Global IT, Schleich GmbH:
„Many dream of AI, some dare, and we have delivered! I appreciate AdEx Partners‘ hands-on mentality, their active involvement and their strategic end-to-end perspective. They work as an integral part of the teams and not just ‘on the project’.“
