As a Trusted Advisor for business transformation, AdEx Partners has been helping leading companies shape Europe‘s digital future since 2012. Repeatedly recognized as a „Hidden Champion” and „Best of Consulting“, the company offers independent and cross-technology consulting in its core areas, including ERP, data value management, and business and digital transformation. The team consists of around 300 consultants with an average of 13 years of industry experience. Over 60 percent of DAX30 companies are among AdEx Partners‘ clients.

The acquisition significantly expands AdEx Partners‘ existing AI and data services, enabling the company to take a leap forward in its growth. Stefan Rieder, CEO and Managing Partner at AdEx Partners, explains: „This integration represents a decisive step toward market leadership in the field of AI and data transformation. With our ‘AI-first‘ approach, we are not only strengthening our expertise in AI and data analysis, but also changing the way we create value for our customers. With this highly specialized team and its strong DAX client base, particularly in the financial services sector, we can now offer our clients more comprehensive transformation projects with an even stronger focus on AI and data.“

Nadiem von Heydebrand, CEO and co-founder of Mindfuel, adds: “We are very excited about this step, which puts Mindfuel Studio on a great growth path. AI & Data Product Management will thus be made accessible to a new client group, with real added value for our existing customers as well.”

The Best of both Worlds

Mindfuel‘s Europe-wide team of data, AI, and product management experts is becoming AdEx Intelligence – a center of excellence that provides comprehensive support to the company‘s clients in their AI transformation.

Based on Mindfuel‘s proprietary value-driven approach and AdEx Partners‘ cross-industry transformation experience, the new team will help companies discover, develop, and scale AI products across their organizations – quickly, responsibly, and with measurable success.

„For almost all companies, AI should not be treated as a science, but rather as a product”, says Stefan Schmautz, Co-Founder, former Chief Customer Officer at Mindfuel, and new Partner at AdEx Partners. „To be successful, you need a solid data foundation, a consistent product mindset, the right set-up, the necessary expertise, and responsible, value-oriented scaling.

We combine Mindfuel‘s data and AI knowledge and technical strengths with AdEx Partners‘ in-depth industry and transformation expertise. This accelerates time-to-value and increases the likelihood of success for complex AI projects.“

Since June 1, 2025, the team – led by Stefan Schmautz and supplemented by experts from AdEx Partners – has been operating as AdEx Intelligence and strengthens the company‘s AI & Data Analytics Hub. AdEx Partners and Mindfuel will work together in the future to further advance the topics of AI and data-driven business transformation.

About AdEx Partners

As a Trusted Advisor for digital transformation and IT strategy, AdEx Partners supports leading companies in shaping Europe‘s digital future. AdEx Partners was founded in Hamburg in 2012 and now operates throughout the DACH region. The team of around 300 consultants, with an average of 13 years of industry experience, implements customized solutions in the consulting areas of ERP, data value management, and business transformation.

AdEx Partners‘ services are not limited to strategic consulting and project planning; its Trusted Advisors remain involved throughout the implementation phase and help ensure that complex transformation programs are successfully implemented. More than 60 percent of DAX 30 companies from various industries, including pharmaceuticals, healthcare, manufacturing, retail, and financial services, rely on this comprehensive expertise.

AdEx Partners has been named “Hidden Champion” three times in a row by the business magazine “Capital”, has received seven “Best of Consulting” awards from WirtschaftsWoche and has been awarded the “Great Place to Work®” seal of approval for years.

Further information about AdEx Partners and its services can be found at www.adexpartners.com.

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