AdEx Partners News
With AdEx Strategy, AdEx Partners combines strategy consulting, transformation, and AI into an end-to-end consulting
Munich, September 2, 2026. AdEx Partners will continue to provide strategy consulting services previously offered by BMC Strategy Consultants under the AdEx Strategy brand. The legal merger of the German company BMC Strategy Consultants GmbH with AdEx Beratungs GmbH became effective on August 25, 2026. With the brand launch, AdEx Partners is now taking the next step in its ongoing development.
Strategy, transformation, and AI from a single source
The close interplay of strategy consulting, transformation, and applied AI creates additional value for AdEx Partners' clients: decisions are tested for feasibility at an early stage, transformations remain aligned with their strategic objectives, and AI is deployed where it creates measurable value.
„With BMC Strategy Consultants, we have gained proven strategy expertise for AdEx Partners. Under the AdEx Strategy brand, we are bundling this competence and combining strategy consulting, transformation expertise, and applied AI into an end-to-end consulting offering“, says Stefan Lutz, Managing Partner of AdEx Partners. „As trusted advisors, we create clarity for important decisions, translate them into coordinated action, and assume responsibility all the way through to implementation.“
AdEx Strategy builds on established industry expertise
AdEx Strategy builds on the excellent industry knowledge and strong customer base of BMC Strategy Consultants in Germany and Austria. The current focus is on banks, insurance companies, and utilities, as well as their IT service providers. It will be gradually expanded to include other industries in which AdEx Partners already has sound market and transformation experience.
For clients, continuity in our collaboration is ensured: The founders and former managing partners of BMC Strategy Consultants will continue as partners at AdEx Partners and help shape the future development of AdEx Strategy.
Continuity in consulting, new opportunities within the network
„Under AdEx Strategy, we are continuing what has defined the work of BMC Strategy Consultants: analytical depth, independent judgment, and a close, personal collaboration with top management“, says Roland Bubik, founder of BMC Strategy Consultants and partner at AdEx Partners. „Combined with the transformation experience and AI competencies of AdEx Partners, this creates strategies that provide a clear direction while also standing up to practical implementation.“
About AdEx Partners
As a trusted advisor for strategy, digital transformation, and AI, AdEx Partners guides leading companies in shaping Europe's digital future. Founded in 2012, AdEx Partners now operates throughout the DACH region.
The team of around 300 consultants with an average of 13 years of industry experience combines strategy consulting, applied AI expertise, and hands-on transformation.
This is how AdEx Partners accompanies its clients from crucial strategic decisions through coordinated implementation to measurable, sustainable impact. More than 60 percent of DAX40 companies from various industries, including financial services, pharma, consumer industries, utilities, and the public sector, trust this expertise.
Brand Eins and Statista rank AdEx Partners among Germany's best management consultancies in 2026. The company has been named a „Hidden Champion“ by the business magazine Capital four times in a row, has received seven „Best of Consulting“ awards from WirtschaftsWoche, and has proudly held the „Great Place to Work®“ seal of approval for years.
Further information: www.adexpartners.com
Media contact
Evelyn Back
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+49 151 70382992