As a trusted advisor for business transformation, AdEx Partners has been helping leading companies shape Europe's digital future since 2012. Multiple times recognized as a „Hidden Champion“ and „Best of Consulting,“ the company offers independent and cross-technology consulting in its core areas, including ERP, data value management, and business & digital transformation. The team consists of around 300 consultants with an average of 13 years of industry experience. Over 60 percent of DAX 30 companies are among AdEx Partners' clients.

Through the acquisition, AdEx Partners is significantly expanding its previous AI and data services, thereby taking a major leap in growth. Stefan Rieder, CEO and Managing Partner at AdEx Partners, explains: „With this integration, we are taking a decisive step toward market leadership in the field of AI and data transformation. With our ‚AI-first‘ approach, we are not only strengthening our expertise in AI and data analytics, but also transforming the way we create value for our clients. With this highly specialized team and its strong DAX client base, particularly in the financial services sector, we can now offer our clients more comprehensive transformation projects with an even stronger focus on AI and data.“

Nadiem von Heydebrand, CEO & Co-Founder of Mindfuel, adds: „We are thrilled about this step, which sets the Mindfuel Studio on a great growth path. AI & Data Product Management are thus being made accessible to a new customer group, with real added value for our existing customers as well.“

The best of both worlds

Mindfuel's Europe-wide team of data, AI, and product management experts is becoming AdEx Intelligence – a competence center that comprehensively supports the company's clients in their AI transformation.

Based on Mindfuel’s proprietary value-driven approach and AdEx Partners' cross-industry transformation experience, the new team will help companies discover, develop, and scale AI products across the enterprise—quickly, responsibly, and with measurable success.

„For almost all companies, AI shouldn't be a science, but treated like a product,“ says Stefan Schmautz, co-founder, former Chief Customer Officer at Mindfuel, and new partner at AdEx Partners. „To be successful, you need a solid data foundation, end-to-end product thinking, the right setup, the necessary expertise, and responsible, value-oriented scaling.

We combine Mindfuel's data and AI knowledge and technical strengths with AdEx Partners“ deep industry and transformation expertise. This allows us to accelerate time-to-value and increase the probability of success for complex AI projects.“

Since June 1, 2025, the team – led by Stefan Schmautz and supplemented by experts from AdEx Partners – has been acting as AdEx Intelligence and strengthens the company's AI & Data Analytics Hub. AdEx Partners and Mindfuel will work together in the future to further advance the topics of AI and data-driven corporate transformation.

About AdEx Partners

As a trusted advisor for IT strategy, digital transformation, and AI, AdEx Partners guides leading companies in shaping Europe's digital future. Founded in Hamburg in 2012, AdEx Partners now operates throughout the entire DACH region. The team of around 300 consultants, with an average of 13 years of industry experience, implements customized solutions across its core consulting areas of ERP, Data Value Management, AI, and Business Transformation.

The services of AdEx Partners are not limited to strategic consulting and project planning; rather, the trusted advisors also remain involved during implementation and help ensure that complex transformation programs are successfully executed. More than 60 percent of DAX30 companies from various industries, including pharmaceuticals, healthcare, manufacturing, retail, and financial services, rely on this comprehensive expertise.

AdEx Partners has been named a „Hidden Champion“ three times in a row by the business magazine „Capital“, has received seven „Best of Consulting“ awards from WirtschaftsWoche, and has proudly held the „Great Place to Work®“ seal of quality for years.

Further information about AdEx Partners and its services can be found at www.adexpartners.com

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